Served Drinks, co-founded by the singer Ellie Goulding alongside brothers Dean and Ryan Ginsberg, reimagines ready-to-drink cocktails for modern lifestyles by using only natural ingredients, premium spirits, and no added sugar. Frustrated by overly sweet, artificial mixers, the founders crafted bar-quality cocktails that deliver flavour without compromise—each one transparently labelled and sustainably created. The brand’s commitment to quality, ethical sourcing, wonky fruit, and vegan, gluten-free recipes puts it at the forefront of the better-for-you RTD (ready-to-drink) movement. Today, Served stands out as a bold, authentic voice in the beverage world—championing taste, integrity, and conscious consumption.
